Please enable JS



Hi, I'm Joel!

I’m a Canadian designer and student studying User Experience Design.

I study UX for a number of reasons. I have a background in graphic design, and a passion for aesthetics; sometimes I get emotional over fonts. I’ve helped my grandmother use and understand technology for as long as I can remember and I spend a great deal of my life wondering why things are the way they are.

So many things we interact with in our everyday lives are the result of decisions. Made by designers, by manufacturers, by users, every aspect of the experience from start to finish are impacted by those decisions. Too often though, people neglect those decisions and fail to realize the impact of their choices, and fail to understand the gravity of each and every moment in the interactions that make up our lives.

UX inspires me because it encourages kinds of thinking I don’t necessarily have the chance to consider or contribute to in other disciplines. It gives me opportunities to consider many perspectives; to work on developing the kind of empathy we should all have for each other, regardless of whether it’s in the context of UX or interpersonal relationships.

So here I am, doing my best to contribute consciously in meaningful ways to the interactions that fill our days; moments with our screens, with our friends, with our environments. I consider myself quite fortunate to have the opportunities I have to make an impact on the lives of the people who engage with me in so many different ways, and I’m doing my best to take advantage of each and every chance I get to do so.

Here’s to making things better, one “why?” at a time.


Joel Schellenberger


Product Design Co-op
Ontario Digital Service
May 2020 - April 2021

  • I'm currently serving a co-op term with Ontario Digital Service, based in the Communitech Hub in Kitchener.
  • I work with a team of designers and developers to rapidly iterate and deploy products and services in a variety of contexts that support Ontarians.

User Experience Designer
Ultumum Sales & Marketing Innovations Group
2019 - 2020

  • Researching, prototyping, coding, and testing a redesigned e-commerce experience with a goal of increasing conversions.
  • I worked closely with the company CEO and strategy teams to develop brand personas, journey maps and purchase flows to better understand users and their needs.
  • I also served as the primary researcher on a comprehensive website redesign and was responsible for the developmental execution of the redesign. I worked with Wordpress and a suite of plugins to achieve the desired look, feel, and functionality.

User Experience Designer
Concourse Global

  • Researching, designing, ideating, prototyping, and testing interfaces for projects on both desktop and mobile platforms.
  • I primarily worked collaboratively with internal and external stakeholders to develop a platform for high school students to connect with international university recruiters.

Digital Productions & Outreach Coordinator (Athletics)
Wilfrid Laurier University

  • Working with staff and students to create content for digital and social media presence, including posts made via the Adobe Suite.
  • I develop our brand presence on-line through high-quality posts built in the Adobe Suite that are monitored for performance and engagement via analytic data.

the Carnegie

  • Developed a three-year strategic plan to add value to the student experience via high-quality digital and print media production.
  • I direct a team of photographers and designers, scheduling coverage, managing deadlines and building assets to ultimately deliver a physical yearbook to students.

Freelance Designer
2015 - Present

  • Working with companies in a number of industries including automotive, catering and entertainment to consult on user experience and develop websites, graphics packages, user interfaces and other content for both print and digital production.

Residence Life Don
Wilfrid Laurier University

  • Developed and facilitated educational experiences and programming for first year students.
  • Exemplified strong managerial and leadership skills in a variety of contexts, such as time and priority management, communication, execution of departmental goals, and teamwork / collaboration.

UX / UI Designer
World Council on City Data*

  • Researching, ideating, designing, prototyping and testing interface designs for a large-scale data information and visualization platform built for desktop.
  • Responsible for thorough documentation, including an in-depth 20+ page process / recommendations report.

UX / UI Designer
Wilfrid Laurier University*

  • Individually ideating, prototyping and testing a platform for students and alumni of WLU UX to engage and share experiences, with a focus on portfolio work and community development.
  • Responsible for thorough documentation, including an in-depth 20+ page process / recommendations report.

UX / UI Designer

  • Developed mock-ups, prototypes and strategy to engage youth with informative and factual sexual health resources across both web and mobile platforms.

* Indicates coursework done in partnership with a community group.


  • Design Thinking
  • Design Thinking II
  • Graphic Design
  • Graphic Design II
  • Information Design
  • Digital Technology Lab
  • Interaction Design
  • Interaction Design II

  • Research in UX Design
  • UX Strategy
  • UX Strategy II
  • Web Design Lab
  • Web Design Lab II
  • Trends in UX
  • Information Design
  • Mobile App Design Lab

  • Immersive Space Design
  • Critical Appoaches for Digital & Social Media
  • Creating Content for Digital & Social Media
  • Maker Lab
  • Maker Lab II


Bachelor of Design, User Experience Design Program
Wilfrid Laurier University (Present)

Ontario Secondary School Diploma
Cameron Heights Collegiate Institute (2016)


  • client
  • client
  • client
  • client
  • client
  • client
  • client
  • client
  • client
  • client
  • client
  • client
  • client
  • client
  • client

Awards / Achievements

'Code / Design to Win' Finalist (4th Place)
Communitech (2018)

  • Placed 4th at the finals of a national design sprint competition, with the initial round having been participated in by hundreds of designers.

Alumni Association Award of Merit
Wilfrid Laurier University (2018)

  • Awarded to one student annually who demonstrates outstanding academic achievement, leadership qualities and participation in school and community activities.

Designer / Photographer of the Year
Wilfrid Laurier University Student Publications (2018)

Community Representative of the Year
Laurier FYLP Residence Athletic Council (2018)

Graphic Design Award (100% Grade)
Cameron Heights Collegiate Institue (2017)

Ontario Scholar (90% Average)
Cameron Heights Collegiate Institue (2017)

Blake Tales Award
Cameron Heights Collegiate Institue (2017)

  • Awarded to one student annually who has been recognized to have made outstanding contributions to the athletics program at Cameron Heights in their senior years.

Other Roles

Extramural Volleyball Team Captain (Current)
Wilfrid Laurier University

First Year Leadership Program Alumni
Wilfrid Laurier University

Volleyball Team Captain
Cameron Heights Collegiate Institute

  • 1x WCSSAA Champion
  • 3x CWOSSA Champion
  • 10th Place OFSAA (highest finish in schhol / program history)
  • Most championships in program history

Have a design problem of your own?

I encourage you to get in touch; I'd love to chat about what your solution could look like.