During our Design Thinking I: Foundations course, we were tasked with working on a small group project with community partners to design UX focused solutions to problems they identified to us. Our group decided to work with SHORE, a company based out of Kitchener-Waterloo who’s mission is to “promote choice through accurate sexual health education and confidential pregnancy options support.”
SHORE identified their demographic of concern as young adults; specifically, young people searching for information about sex with very limited previous exposure. From that, we proceeded with research into the demographic, their current portfolio of resources, and what users identify as pain-points in their current process. After a bit of initial research, we established our ‘how might we’ statement: how might we provide young adults with accurate, beneficial and engaging sexual health resources?
Our strategy and development revolved around SHORE’s search functionality and it’s effectiveness; we identified it early in user testing as a major pain-point. As we worked through our strategies, the fundamental issue with SHORE’s plethora of resources was the ease of access for users looking to take advantage of those same resources. Their web search was not properly optimized to provide relevant resources, and SHORE’s entire mobile presence previously consisted of a semi-optimized mobile website.
Moving into our prototyping, we wanted to address that ease of access for information; I personally worked individually on a design for a mobile application. Their most engaging feature that previously existed was their chat option, and so I took careful care to make sure that was considered while designing the mobile platform, but the highlight of the mobile view I designed (and the web view my teammates worked on) was a redesigned search engine. That engine would accept demographic information on the user securely and anonymously, which would in turn allow us to give them results specifically tailored to their situation.
My focus for this project was the interface and structural design of the mobile application, some of which you can view here. If you’d like more information on the project, including more process work or other prototypes, please send me an email! I’m really happy with the work our team did and would love to chat about it. To view a high-fidelity, clickable prototype, click here.