Building a culture from the ground up.
|Client||Cameron Heights Athletics Department|
|Status||Launched, Active Identity|
When deciding whether to continue my high-school volleyball career past the junior program, I spoke with the senior coach about the opprotunity to win a championship for the school. I had already developed the logo for the program in my media arts class for my Adobe Illustrator project, but he promised me that if we could bring a championship to the school, he would put that logo onto new jerseys, something I could offer creative direction on.
Needless to say, I had the opprotunity in winter and spring of 2016 to work on the design of new jerseys to compliment some of the gear that already donned the logo I created for the program. The new jerseys were to be simple and beautiful with powerful colours and proportions to give off a vibe of power, class, and grace, something I believe was well-executed in the jerseys which are now a highlight of the program.
Powerful imagery and a powerful identity help to strengthen the winning culture that is being continuously developed by coach Frank Leung, and these jerseys (along with the accompanying accessories) only contribute to that power. It has been an honour working with the school to design and build the identity for the volleyball program, one full of pride in themselves due in part to their identity.